RETAIL COMES
INTO THE HEART
OF NATURE
01 / 10
EasyWild
BRANDING AND RETAIL SPACE DESIGN BASED ON AI TECHNOLOGY
The establishment of this outdoor brand advocates closeness to the natural environment, encouraging people to explore the outdoors and feel the beauty of nature. I hope to combine nature with innovation, so I came up with the idea to bring nature indoors into the space and build a retail store for the brand in nature. Using artificial intelligence tools, I was able to push the boundaries of creativity and ensure that the visuals closely matched the brand vision.
OBJECTIVE
Through background research of outdoor brands, a brand that combines natural simplicity with innovation was defined, bringing the harmony of nature into the indoor environment and enhancing the overall experience. The use of AI tools enabled designers to unleash greater creativity and originality in the concept, ensuring that the visual performance was more closely aligned with their vision and more impressive.
APPROACH
By building retail stores in national parks and major urban centers, the brand encourages outdoor exploration activities to cultivate a harmonious relationship between cities and nature. Based on AI technology, I realized my ideas visually. The green and orange colors express the positivity of the outdoor experience. The retail stores’ exterior and interior design, which are built on wooden features, show the connection between the city and nature, echoing the theme.
PROJECT
EasyWild Retail Branding
DISCIPLINES
Brand Design / AI Design / Product & Packaging Design
