FROM
DIGITAL TO
MATERIAL
05 / 10
eCAADe
ARCHITECTURAL DESIGN CONFERENCE PROMOTION
Through the dynamic and vibrant graphics that reflect the intersection of technology, architecture, and materiality in modern architecture. My goal was to create a cohesive visual experience that resonates with the conference’s forward-thinking themes. Each of the deliverables was carefully designed to capture the essence of the conference and engage attendees in a visually cohesive journey.
PROJECT
eCAADe Conference Promotion
OBJECTIVE
eCAADe2020 online is the 38th eCAADe Conference. eCAADe – Education and Research in Computer-Aided Architectural Design in Europe. The theme was “Anthropologic – Architecture and Fabrication in the cognitive age: “From Smart to Behavioral. From Digital to Material.”
DISCIPLINES
Type System / Brand Identity / Editorial Design /
UX/UI Design
APPROACH
Identify an existing design conference, and create a new comprehensive visual system to showcase the theme and concept of the conference. I aimed to combine the theme
of architecture through vibrant graphic elements. Design
conference materials include the poster, a website and app prototype, a program schedule for the speakers, an ID card, and a postcard.
