VALUE
FROM
INNOVATION
07 / 10
FujiFilm
2021 ANNUAL REPORT REDESIGN
I focused on bringing the report’s visual presentation into line with Fujifilm’s new vision, “Value from Innovation”. I worked to incorporate the spirit of innovation throughout the typography. The presentation of text and data has been optimized to make the information more intuitive and easy to read. The overall layout is both vibrant and coordinated, improving the report’s readability and appeal and better interpreting Fujifilm’s brand core driven by innovation.
PROJECT
FujiFilm Annual Report
DISCIPLINES
Type Systems / Editorial Design / Book Cover Design /
Printed Matter
OBJECTIVE
FUJIFILM Holdings is a holding company with two operating companies, FUJIFILM Corporation and FUJIFILM Business Innovation Corporation. Fujifilm Group is developing its global business with the overarching goal of creating a healthier and more sustainable world. Fujifilm Group is making efforts to actualize sustainable innovation across the group, enhancing innovative technologies and creating new business value.
APPROACH
I revamped the visual effects, layout, and content of the Fujifilm Annual Report to better align it with the company’s goals of sustainability and innovation. This redesign makes the report easier to read and gives it a fresh, modern look. Yellow and purple, the two primary colors, along withduotone image processing, create a visually striking appeal. The presentation of text and data has been restructured to be more intuitive and innovative. Additionally, the internal layout is both dynamic and cohesive, significantly enhancing the report’s overall attractiveness and legibility.
