ENHANCE
LIFE WITH
EVERY STEP
02 / 10
GUIDE
BLIND PEOPLE & GUIDE DOGS
COHESIVE BRANDING FOR SOCIETY PROBLEM SOLVING
Regarding this project, I took a problem-solving, research-based approach to address the significant gap in resources and awareness for guide dogs for blind people in Shanghai. My design thinking focused on promoting community understanding through clear, impactful visuals and bilingual messaging. Each design deliverable worked within a cohesive design system based on the values of interaction, integration, and recognition to encourage community support and elevate the cause of guide dogs in Shanghai.
PROJECT
Blind People & Guide Dogs
Problem–Solving Branding
DISCIPLINES
Brand Design / Logo Identity / UI/UX Design /
Packaging & Product Design / Environmental Design
OBJECTIVE
In Shanghai, China, there were about 90,000 blind and visually impaired people in 2021, but only about 40 guide dogs were available in the city. I used a problem-solving, research-based approach to identify this topic. This enabled
me to create a high-profile visual system that addressed this existing social issue and enabled community understanding in two languages.
APPROACH
Through this problem-solving project, society will pay more attention to understanding and valuing the service of guide dogs for the blind, as well as support the training of a higher number of guide dogs. Design deliverables include a
series of posters, website prototypes, and volunteer event products. The whole design system is based on the theme of interaction, integration, and approval by using three key words: LEAD, CARE, HELP.
