UNCOVER
THE SECRETS
OF DREAM

10 / 10

MFA Thesis Project / Dream Journey

From preliminary investigation research and strategy formulation to creative experiments and user testing, I focused on transforming the abstract visual of dreams into a tangible immersive experience through visual and interactive design. The goal is to build a connection between people’s surreal dream and their daily lives in an immersive and easy-to-understand way.

OBJECTIVE

This Master of Fine Arts thesis project is an extensive, multi-semester study focused on addressing a real-world problem through graphic design. The objective is to explore how design can effectively solve the issue and implement innovative solutions that showcase advanced design thinking. The project encompasses a comprehensive process, including in-depth research, strategic development, creative exploration, user testing, and the final execution of design outcomes.

APPROACH

Based on artificial intelligence technology, I aimed to transform the abstract concept of dreams into a tangible immersive experience through visual communication, design, and interactive elements. By integrating the development of web and app prototypes, I designed a variety of deliverables for spatial experience, including a poster series and dynamic displays that bridge the gap between the subconscious world of dreams and daily life. This approach encourages visitors to explore, interpret,t and connect with their dreams in a creative and relaxed environment, making dream exploration an engaging personal journey.

PROJECT

MFA Thesis Project / Dream Journey

DISCIPLINES

AI Design & Video Generation / Branding Visual /

UI/UX Design / Environmental Design / Spatial Experience /

Motion Graphics / Video Editing / Editorial Design / Typography Setting / Printed Matter

BACKGROUND

The National Sleep Foundation states that the average person dreams 4 to 6 times per night. The four main influencing factors are Emotions, Personal Experiences, Self-Discovery, and subconscious thoughts.

These four factors make dreams a unique medium of interpretation, whether from personal experiences or moods. This is also the beginning of people's curiosity.

GAPS & OPPORTUNITIES

The existing dream analysis platforms cannot satisfy people's curiosity and interests. They usually only provide basic explanations, just like you look up a dictionary.

They provide only general symbolic interpretations and lack personalized, interactive insights. They don’t track dream content over time or explore deeper connections between dreams and daily life.