VISUALIZE
THE VALUE
OF GRAPHICS
07 / 10
A Book In Motion
THE COMMERCIAL VIDEO
This project is to delve into the relationship between various kinds of logo shapes through motion graphics, exploring simple transformations and movements that bring graphic elements to compose the logo idea. By taking this concept further, I aimed to create a compelling commercial video for The Logo Design Idea Book by Steve Heller and Gail Anderson, using animation to highlight the dynamic transitions of logo components and simple line movement, to illustrate the core ideas of logo design in an engaging way.
PROJECT
The Book Commercial Video
DISCIPLINES
Motion Graphics / Visual Design / Storytelling
OBJECTIVE
To effectively produce a motion graphic book commercial, it’s essential to consider crafting a compelling sales promotional video. The primary goal of this initiative is to significantly enhance book sales by vividly showcasing the unique value and benefits of the book, thereby enticing the target audience to make a purchase.
APPROACH
Develop a book commercial video for the book, The Logo Design Idea Book. The cover and content from the book were used as resources, and the book style, theme, and visual content were used as the basis for the video. The graphics of different logos are used as secondary design materials in Adobe Illustrator to show the transition of logos from a dynamic perspective. The idea is to create a connection based on the existing logo designs to prove the value of the book.
